Experience Custom Eyewear Designed Just for You
At Wake Forest Eye Care Center, we believe your glasses should do more than correct vision. They should reflect your personality, support your lifestyle, and enhance your overall wellness. That is why our Optical Showroom and Dispensary offers a personalized experience where every detail is designed around you.
Whether you need everyday glasses, sport-specific sunglasses, or fashion-forward frames, we have you covered.
Name your sport: golf, pickleball, tennis, baseball, soccer, or fishing. Our sunglasses are designed to enhance performance, protect your eyes, and keep you comfortable outdoors. From designer brands to sport-focused options, we help you find eyewear that fits your lifestyle.
Visit us today to explore our optical offerings and find the right glasses and lenses for your visual needs.
Custom Lenses for Every Lifestyle
We take optics to a new level by offering premium lens technology customized for your needs. As a preferred provider of Shamir and Varilux lenses, we deliver clarity and comfort with designs that fit seamlessly into your daily routine. You can enhance your lenses with options like:
- Progressive lenses with three levels of correction in one seamless lens
- Bifocal and single vision lenses
- Workspace lenses designed for computer use
- Smudge-resistant anti-reflective coatings
- BlueTech protection against digital eye strain
- Scratch-resistant finishes for durability
- UV protection to shield your eyes from harmful rays
- Safety glasses and prescription sunglasses for work and play
Personalized Frame Selection
Finding the right glasses is about more than just style. Comfort, fit, and vision all play an important role. Our consultants and licensed opticians work with you one-on-one to recommend frames that suit your prescription, face shape, lifestyle, and personal preferences.
During your visit, we take precise measurements to ensure your lenses deliver clear, comfortable vision at every distance, whether you need single vision, bifocals, or premium progressives.
Thanks to our in-house lab, most single vision prescriptions are available the same day, so you can enjoy sharper vision without waiting.
Where Vision Meets Comfort and Style
With more than 1,000 hand-selected frames on display, our showroom makes it simple to find the perfect look. Our experienced consultants help match frames to your prescription, face shape, and personal style so you feel confident and comfortable.
Brands We Carry Include:
- Betsey Johnson
- Kate Spade
- Silhouette
- Fysh
- Lilly Pulitzer
- Nautica
- Nike
- Nine West
- Kliik
- Maui Jim
- Coach
- Ray-Ban
- Flexon
- Longchamp
- Marc Jacobs
- Carolina Herrera
- Kensi
- Morel
- Safilo
- Oakley
- Costa Del Mar
- And more!
From bold statement pieces to sleek professional designs or timeless everyday styles, you will have the chance to try, compare, and experience a wide variety of hand-selected frames until you find the perfect fit.
Why Choose Wake Forest Eye Care Center?
- Wellness Focused: Our optometrists use innovative eye care equipment and technology during each exam to verify the health and wellness of your eyes.
- Attention to Quality: From well-known frame lines to premium lenses from Shamir and Varilux, all our eyewear is carefully selected with quality in mind.
- Family Friendly: From children’s myopia management with MiSight 1 day lenses to adult progressives, we care for every generation.
- Community Roots: Proud to be the Home of Family Eye Care and a trusted part of Wake Forest for over 20 years.
Amazing Selection of Frames & Custom Lenses
Find eyewear that fits your vision and your lifestyle. At Wake Forest Eye Care Center, we focus on personalization and quality:
- One-on-one consultations with experienced stylists
- Custom lenses crafted in our in-house lab
- Hand-selected frames curated for style, comfort, and ease
- Personalized recommendations based on your lifestyle and visual needs
There is so much to see at Wake Forest Eye Care Center. With personalized lens options, hand-selected frames, and expert consultations, we make it simple to look and feel your best. Visit us today and discover eyewear designed just for you.
Our Eyewear Brands
Betsey Johnson
Much like the namesake of this fashion-forward collection, Betsey Johnson eyewear is chock full of personality. Exuberant designs feature the colors, textures, and prints; Betsey became known for her entrance into fashion during the 1960s.
Callaway
One of the most recognizable names within one of the nation’s favorite sports, Callaway has branched out beyond golf to make products that support an active lifestyle. Their ophthalmic eyewear collection features designs for men and kids that offer function and fashion all in one.
Carolina Herrera
Find incredibly stylish sunglasses from Carolina Herrera. Sleek frames and demure lenses protect your eyes from the sun while showing off your effortless style. The look garners impact without going over the top.
Coach
Coach is a leading New York design house of modern luxury accessories and lifestyle collections, focusing on superior quality and durability.
Columbia
As part of Columbia Sportswear, Columbia eyeglass frames have been specifically designed by outdoor enthusiasts and sporting professionals. A focus is placed on comfort, fit, and grip, while also maintaining durability and style.
Costa del Mar
Costa Del Mar is an American sunglasses brand that combines functionality, simplicity, and durability to enhance everyday life. Expertly engineered with high-quality materials, Costa Del Mar eyewear is a must-have for the coastal look.
Dolce & Gabbana
A luxury brand, distinguished by its stylistic originality combined with the superior sartorial content of its creations. The strong identity of the Dolce & Gabbana brand has evolved over the years while always remaining faithful to its inherent standards.
Etnia Barcelona
Etnia Barcelona is all about expressing your unique style through vibrant, art-inspired eyewear. This independent brand from Barcelona brings color to the world of glasses with natural acetate frames and high-quality mineral lenses. They're not just about making a fashion statement, though —they're committed to vision excellence, too. Whether you're after everyday wear or something more daring, Etnia Barcelona's got you covered with a wide range of bold and eye-catching designs.
Flexon
Technologically advanced memory metal. Designed to stay in adjustment. More durable than other materials. A lightweight, comfortable, and extensive selection of styles.
FYSH
FYSH UK encourages you to express and embrace your individuality. Originally from Britain, our frames are inspired by the beauty of the sea and the latest trends, with fluid styling, brilliant colors, and creative textures that let your personality shine through.
Guess
GUESS was established by the Marciano brothers, who, in 1981, left the south of France in pursuit of the American dream. Inspired by a European influence, the Marciano’s put their innovative touch on the apparel industry, redefining denim and eyewear. Guess, and their large array of sunglasses symbolize a young, sexy, and adventurous lifestyle.
GX
GX By Gwen Stefani is bright, bold, and fun. It’s a collection of affordably priced fashion-forward accessories that embody Gwen’s unique blend of sophisticated polish and creative rock and roll edge. GX is a playful mixture of pop, punk, and chic.
Kate Spade
Kate Spade's eyewear collection features eyeglasses and sunglasses that are flirty and feminine, frames in classic styles and modern shapes with striking prints and bold color palettes. These designs will impress any fashionista.
Kensie Eyewear
Kensie is a world of trends with a feminine, raw spin and a dose of playful positive charisma. Eye glasses are inspired from Kensie clothes and fashion.
Kliik
For men and women who understand the connection between who they are and how they're perceived. Because style is about much more than just a look, it is an opportunity to make a statement.
Lily Pultizer
Eyewear that combines fresh color schemes with modern contemporary designs. Priced to match their quality and durability, Lilly Pultizer eyewear draws from the famous socialites brand, giving wearers a vibrant frame that will leave others talking.
Liz Claiborne
Chic, fashion-savvy frames from the Liz Claiborne eyeglasses collection are an effortless way to make a style statement. Sleek, unassuming frames borrow from timeless designs for versatile, sophisticated eyewear made for any wardrobe.
Longchamp
Infused with Parisian style and alluring sophistication, Longchamps’ eyewear collection stands out for its unique mix of exclusive textures, iconic details, and singularly feminine shapes. Longchamp sunglasses are demure, yet expressive; perfect for the artist in you.
Marc Jacobs
Contemporary designer Marc Jacobs introduces his brand of reinvention to a fabulous eyewear collection. A fresh take on vintage looks, the Marc Jacobs brand arouses dynamic style in their eyeglasses.
Maui Jim
Maui Jim is the fastest growing American maker of premium polarized sunglasses, prescription sunglasses, and ophthalmic frames in the world! It all began in Lahaina, Hawaii, with a need for sunglasses that could eliminate the harsh Hawaiian glare without distorting the colors of the island scenery. Today, Maui Jim also produces stunning, high-quality ophthalmic frames.
Morel
Just like their home country of France, Morel frames exude culture, sophistication, and artistry. Since 1880, Morel has created beautiful frames out of quality materials that sit on the very forefront of eyewear fashions.
Nautica
Nautica Daywear and Sunglasses bring a fresh take to classic styles, bringing a fusion of city and sea styles for men and women.
Nike
Nike’s durable, long-lasting design is ideal for everyday wear. They are built with performance in mind, offering a range of distinctive designs that are suitable for an active lifestyle.
Nine West
Founded in 1973, Nine West has become a globally renowned fashion wholesaler and retail company. Their affordable line of stylish eyewear pulls inspiration from the runways of New York City, ensuring you stay on top of the hottest fashion trends.
Oakley
Oakley invents each new product with a design philosophy called sculptural physics: the discipline of solving problems with science and wrapping them in art. Supported by an infrastructure that includes the latest tools of technology, Oakley engineers and artisans continue to expand the American company’s array of product categories.
Original Penguin
Proof that designer optical wear doesn’t need to be drab, boring, or even expensive, Original Penguin eyewear brings fresh designs to modern optical technologies.
Prada
Innovation is at the core of Prada's success, with no sector escaping the Group's avante garde approach. Prada casts its creative eye beyond the boundaries of fashion, including art, architecture, cinema and culture as a key reference to the brand's core values. Prada eyewear is exemplary of the company's well maintained and well-deserved status associated with the brand.
Ray-Ban
Ray-Ban has always been durable, comfortable, and attractive from the vintage classics to the present-day trendy American frames. From celebrities to your friends, Ray-Ban is always a favorite.
Safilo
For the adventurous child who loves to play without holding back, Safilo kids eyewear is built for comfort and curiosity. Safilo frames are durable and lightweight. Kids love the bright colors and are excited to wear their fun Safilo eyeglass frames.
Scott Harris
Whatever look you are feeling, be it edgy, refined, playful, or casual, Scott Harris eyewear will have it. Cutting edge fashion is combined with the highest quality materials to create this collection of frames.
Silhouette
Silhouette is the leading manufacturer of high-quality eyewear, with a strong focus on rimless design—a celebrated leader with a unique commitment to design and to manufacture sophisticated eyewear.
Stepper
The most comfortable fit and overall design are packaged into every frame that Stepper produces. Precision crafted and infused with technology to provide a lightweight, long-lasting eyewear pair are just some of the features Stepper glasses offer.
Superflex
From traditional to trendy, the Superflex collection boasts over 90 styles to choose from in a vast array of ladies', men's, unisex, and children's eyewear. An American brand with quality, selection, and style at the forefront, Superflex provides a frame selection for every member of the family at down-to-earth prices.
Tiffany
Tiffany Eyewear offers an elegant outlook on style with impeccable craftsmanship and unexpected details. Their iconic jewelry collections inspire many of these exclusive designs.
Under Armour
Under Armour sunglasses are built with the same type of performance innovation as all our gear, so they stay put and help you see clearer every time you work out or compete.
Vera Wang
Vera Wang was born on June 27, 1949, in New York City. A former figure skater, Wang was senior fashion editor at Vogue for 15 years and then a design director for Ralph Lauren. She designed her own wedding dress, then opened a bridal boutique and soon launched her signature collection.
Visit Our Location
Where to Find Us
We are located at 11724 Retail Drive next door to Chick-fil-A, at the intersection of Capital Boulevard and Hwy 98.
Where to Park
Parking is conveniently located in front of our practice.
Our Address
- 11724 Retail Drive
- Wake Forest, NC 27587
Contact Information
- Phone: 919-562-5559
- Email: [email protected]
Hours of Operation
Our Reviews
Our Testimonials
Very courteous and professional. Explained the test to be preformed and took time to answer my questions. They are an awesome group of people!
– Paul
Amazing experience here. I had my first ever eye exam and visit and everyone there was kind, patient, thoughtful an thorough answering all my questions. I really appreciated all the people who helped me and recommend this location to everyone!
– Delanna
Appreciate Dr Boyd’s attention to detail and time spent answering questions. The entire staff was delightful- helpful and made me feel welcomed. Great selection of eyewear. And what a beautiful office.
– Brenda
Gallery
About Us
Specialty Eye Care
Dry Eye Center
Wake Forest Eye Care
- 11724 Retail Drive
- Wake Forest, NC 27587
- Phone: 919-562-5559
- Email: [email protected]